Services
How we can work together
Support that meets you where you need it most.
The founders I work with have built businesses around their expertise, creativity, ideas and reputation.
They might be leading teams, building their profile, developing new ideas, delivering client work or juggling several projects at once.
The support they need looks different too. For some, that means a trusted right-hand partner to manage the day-to-day. For others, it’s someone to oversee operations, or experienced support to deliver a significant project.
Whatever the partnership looks like, I get to know the business, understand how you work and step into the areas where I can make the biggest difference.
Executive Assistant
When your day is running you.
As your business grows, so does the number of decisions, conversations and competing priorities demanding your attention.
As your Executive Assistant, I take ownership of the day-to-day coordination that protects your time — managing your inbox and calendar, client and stakeholder communication, speaking engagements, media and podcast appearances, travel and the operational details that keep everything on track.
I anticipate what’s coming and act without waiting to be told, so you can hand things over knowing they’ll be thought through and followed through.
I work quietly behind the scenes so you can stay focused on what only you can do.
Best for
Established founders and creative leaders looking for experienced, trusted support without a full-time hire.
Operational Partnership
When your business has outgrown relying on you.
Growth brings more projects, more people, more decisions — and at some point, keeping it all moving becomes a full-time job in itself.
Together, we’ll build the systems, structure and rhythms that allow your business to grow without every decision flowing back through you. That might involve improving workflows, coordinating projects and launches, managing contractors, documenting processes, overseeing podcast production or creating better ways of working across your team.
Whatever your business needs, my role is to take ownership of the operational side of the business, so you have the space to lead it.
Best for
Growing businesses ready to scale with confidence.
Strategic Projects
When something important needs to be executed well.
Not every business needs ongoing support. Sometimes you simply need the right person to step in and make something important happen well.
Whether you’re launching a new initiative, planning an event, implementing systems, leading a business transformation or coordinating a complex project, I’ll provide the operational leadership to bring it together with clarity and momentum.
I’ll take ownership of the coordination, communication and follow-through, keeping everything moving while you stay focused on the bigger picture.
Best for
High-impact projects with a clear outcome.
Partnerships in Practice
No two partnerships look exactly the same.
These examples show how I’ve adapted my support to the needs of different founders, businesses and projects over the years.
Sarah Wilson
Author, Podcaster & Keynote Speaker
Executive AssistantOperational Partnership
For more than five years, I’ve worked alongside Sarah as her Executive Assistant and Operational Partner, supporting the day-to-day operations behind a globally recognised author, speaker and media business.
From podcast production and Substack management to book launches, media, speaking engagements, travel, events and stakeholder communication, I create the operational foundation that allows Sarah to stay focused on her writing, ideas and audience.
Scope
- Executive Assistant
- Podcast Production
- Substack Management
- Book Launches
- Speaking Engagements
- Events
- Travel
- Stakeholder Management
Liana is the safest, most proactive and measured set of hands a creative or small business owner could wish for. Her regular response to a tricky scenario is, ‘Leave it with me’ — which is just music to any entrepreneur’s ears.
Julie Fedele
Founder, Polywork
Operational Partnership
Julie was running multiple ventures at once, including a platform, newsletter, VIP days and private clients. As the business grew, I became an extension of her team. I managed client communication, built a podcast guesting strategy from the ground up, coordinated outreach, and created systems that allowed Julie to focus on growth rather than the operational details.
Scope
- Client Communication
- Podcast Guesting Strategy
- Outreach
- Systems & Workflows
- Project Coordination
- Operational Support
I assumed I was the only person who could hold it all together. Liana proved me wrong. Her title says Executive Assistant—in practice she operated as a business partner. I could hand work over without needing to explain every detail.
When podcast guesting became part of my growth strategy, I gave Liana the goal. She researched the opportunities, built the outreach system, wrote the pitches and managed the follow-up. If you’ve been burned by support that still needs managing, work with Liana. She thinks, she anticipates, and she makes the business better—not just lighter.
Leigh Russell
Leadership & Culture Expert
Executive Assistant
Working alongside Leigh, I strengthened systems, coordinated projects and helped bring strategic priorities to life. More than simply keeping work moving, I brought initiative, commercial thinking and practical solutions that helped the business operate more effectively.
Scope
- Executive Support
- Systems Improvement
- Project Coordination
- Strategic Operations
- Stakeholder Communication
Liana is highly professional, exceptionally reliable, and genuinely a cut above other VAs I have worked with. What really set her apart was the time she took to understand my business and my goals. She didn’t simply complete tasks—she brought insight and excellent suggestions that strengthened the business. I’d highly recommend her to any founder looking for support that truly adds value.
Making The Call
Women’s Sports Media
Strategic Projects
As Making The Call continued to grow, they needed experienced operational support to bring greater structure, improve systems and keep key projects moving. I stepped in to manage a range of strategic projects, streamlining administration, implementing practical systems and supporting business initiatives—creating momentum without adding complexity.
Scope
- Strategic Projects
- Systems & Processes
- Operational Improvements
- Administrative Support
- Project Coordination
We’re a small business, so it really mattered who we brought into our team. From day one, Liana understood our business and got to work making everything easier. She helped us get on top of our admin, implement systems that actually work for us, and managed special projects—all without overcomplicating anything or creating extra work along the way. Liana is flexible, knowledgeable and a genuine asset to our team. We can’t recommend her highly enough.
Let’s start with a conversation
We’ll talk about where your business is today, where you’re headed, and where the right support could create the biggest difference.
Reach out.
Send a short message about your business and what’s on your plate right now.
Let’s talk.
We’ll talk about your business, where you’re feeling stretched, and where the right support could make the biggest difference.
We get started.
If it’s a good fit, I’ll map out a way of working together and the next steps.